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The Stories Behind the delyk Logo
Jul
Original LOGO Design
The year? 2000. I was in my sophomore year of college and distinctly remember sitting at my computer in my apartment.
For some reason, I needed a logo since I already owned the delyk domain (KyleD backward).
Therefore, because my drawing skills are pitiful, I took two Sharpies: black and blue. I simply drew my face outline and glasses using the black; then the blue was my hair.
It was a decent representation of my look at the time (pictures can be found in various places with some effort). I was a punk with blue hair, earrings, lip ring, and black-rimmed glasses, which at the time, were not widely known or popular. Only Drew Carey had a pair.
At this point, since my drawing sufficed, I scanned it (remember scanners?) and did some minor improving using photo editing software. Et voila! The delyk logo.
“Ugly Ass Logo”
Where did the term “ugly ass” come from?
Happily, I am one of the admins for the Facebook DIY STOMPBOXES(unofficial) group. The 16,000-plus members have seen my logo numerous times. It’s been seen when people post images of a completed build, advertisements by people, including myself, and just all around for fun.
One day, a member saw my logo on a completed build and decided to harass the logo and the original poster. He said something like “I would never want that ugly ass logo shown on one of my builds.” I have to say, that kind of hurt. I’m a sensitive guy. It has been a part of my brand for 15+ years.
Suddenly, friends and members came to my rescue, rebuking that mean-ol’ dude. Many said, “I’d love to put that ‘ugly ass logo’ on my stuff.” To appease the masses, a close friend of mine started making some vinyl cuts and happily sending them to whoever wanted one.
From then on out, the inside joke in the group was “Oh man! Look at that ugly ass logo. It’s SO hideous. 😜”
Consequently, instead of being hurt and insulted by this one member, I embraced the branding.
Current Design
How did the current logo come to life?
The time came for an update. I was about to relaunch my website and needed something to fit the new design.
Without delay, I contacted Alex with Zander Circuitry. He is very good at web design and graphics. (Have you seen the graphics of his pedals? Beautiful.) I barely gave him any guidelines; in no time, the old became new.
He stripped the additional color, found an awesome font, and made the “ugly ass logo” more defined. Thank you, Alex.
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